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The Master Guide To Becoming Truly Alpha

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If you’re here, it’s probably because you want your life to be awesome. 

You want to succeed, you want to thrive, you want to prosper, and you want to take your power back in lifeto conquer all of the most important, vital life domains that are important to you (stuff like dating, fitness, business, money, relationships, leadership, fulfillment, and purpose). 

Well, you’re in the right place. Because the alpha mentality can absolutely help you to achieve all of these things, and more.

What I Do

And how I help people on the 'Alpha Journey'

My name is Joshua K. Sigafus. I’m a writer, podcaster, YouTuber, and fellow alpha mentality enthusiast. And since 2017, I’ve been on my own alpha journey in life—learning everything there is to know about the business of becoming truly alpha, and succeeding at all of the important ‘life’ stuff that matters—stuff like dating, business, fitness, relationships, leadership, financial freedom, purpose, mentality, happiness, inner peace, etc. 

And I’m here to accomplish one goal…

To help you embark successfully on your own alpha journey in life. 

My Approach To Helping People Is Super Simple

I’ve been documenting my own journey since 2019 on my blog, YouTube channel, and podcast. 

In that time, I’ve gone through many failures and victories. And I’ve learned what works, and perhaps more importantly, what doesn’t work! 

My whole ‘mission’ with this platform is to show you exactly what that system is, so that you can replicate the positives of the alpha journey yourself and succeed in your own efforts to become truly alpha in your own life. 

On this website, you’ll find information, guidance, resources, personal anecdotes, life lessons, and product recommendations to help you overcome obstacles and succeed at becoming a full-fledged, successful alpha mentality man or woman. 

What Is The Alpha Mentality?

The definition of alpha mentality: Being ‘alpha’ means: to take action-oriented, intentional control of your life energy, resources, and strategic trajectory—embracing radical self-responsibility, shirking victim mentality, and determining to utilize your time and resources wisely to proactively create a meaningful, significant destiny and lasting legacy of greatness in the world.

Is The Alpha Mentality Just For Men?

Absolutely not! Women can (and should) embrace the alpha mentality as well. There are powerful alpha males and alpha females! 

Why I Believe In The Alpha Mentality

A brief history of my own journey

My life story is long and complicated—but here’s the ‘quick and dirty’ version. 

I grew up being ‘decent’ enough at things to be ‘moderately successful.’ But I didn’t chase excellence. I tended to give up on things. I was stubborn, hard-headed, ignorant, and basically foolish. 

I didn’t really have any sense of structure or value in my life. 

I pretty much sucked at dating. More by sheer luck than anything, I managed to get married in 2007.

Then, my marriage just kind of spiraled downward, ending in a heartbreaking divorce that absolutely broke me in 2017. 

My life was in shambles, and everything collapsed around me. I realized that my attempts to be ‘successful’ up until this point had all failed me. 

I was heartbroken, single (with zero dating prospects), financially broken, out of shape, unhealthy, depressed, anxious, and just in general a pathetic excuse for a human. 

I knew at this point that I had two choices. 

I could either give up—or I could figure out what had gone wrong in my life, and start working on trying to fix it. 

I decided to try again. I hit the ‘reset’ button on my life, and started again trying to learn how to date, earn money, make friends, and just successfully ‘live,’ starting at the age of 30. 

This was when I discovered the alpha mentality, and learned that I had actually been living in ‘beta mentality’ up to this point. 

This was why my life had been such a disaster. And when I started to fix this problem, everything started to turn around. 

Today, I’m on a mission to become a ripped, attractive, successful, powerful alpha millionaire leader with an amazing dating life and tribe. And every day, I get closer to checking off each and every one of those metrics! 

I’ve already mastered the dating and relationship parts. I’m constantly striving to learn how to be a better leader (that’s a deep and long-term process). I’m also focused on the ‘millionaire’ and ‘ripped’ parts. Every day, I make progress toward my goals. 

And it all started with basic mindset shift and truly embracing the alpha mentality.

What Can The Alpha Mentality Do For You?

Why should you care? Let's talk about that

Before I embraced the alpha mentality in my life, I was:

  • Out of shape
  • Financially broke (with zero understanding of how to fix it)
  • Lonely, with zero understanding of how to date or form meaningful relationships
  • Struggling to stay motivated
  • Depressed
  • Anxious
  • Constantly ‘behind the curve’ in life
  • At war with my own masculinity
  • Ashamed of my life and how little I had accomplished
  • Deeply entrenched in a ‘victim’ mindset
  • Weak, pathetic, fearful, and beta
  • Spiraling downwards instead of leveling up to become my best self

See, embracing the alpha mentality in life (and learning about the core principles) gave me a program and a process for how to start fixing all of these problems.

Today, my life looks a lot different: 

  • My dating life is amazing
  • I’m in better shape than I’ve ever been in my life
  • I have amazing friendships and relationships (with the ability to create more whenever I desire)
  • I’m highly motivated
  • I make more money than I’ve ever made, and am well on my way to getting ‘real money’ and crossing that ‘millionaire’ threshold
  • I’m hopeful, optimistic, inspired, and motivated to conquer the future
  • I’m actually getting ‘ahead’ in life instead of constantly falling behind
  • My life is characterized by ‘power and abundance’ instead of ‘fear and scarcity’
  • I embrace my natural masculinity, which fills me with price, power, and raw masculine ‘strength’ on a day to day basis (but the alpha mentality isn’t just for men. It can help women to find power in their own natural femininity as well)
  • Every day, I get closer to reaching even my biggest goals

And to be honest, I’m just getting started! 

It’s all a mindset game that translates to real action taken in the real world. 

That’s what the alpha mentality can do for you. 

It can radically shift your mindset paradigm to equip you for a life of success, power, and abundance. 

How To Embark On Your Own Alpha Journey

This is the process that I used to radically transform my life and become 'truly alpha'

1. Embrace The Alpha Mentality

  • Commit to the alpha mentality
  • Strive to be ‘the best man or woman in the room’
  • Adopt the alpha code
  • Shirk the ‘victim mentality’

Read our in-depth guide on how to embrace the alpha mentality

2. Mind Your Business

  • Embrace ‘radical self-responsibility’
  • Take back control of your life
  • Manage the ‘vital infrastructures’ that keep your life moving forward

Read our in-depth guide on how to 'mind your business' like a true alpha

3. Get Your Money

  • Get a job
  • Learn a high-income skill
  • Start getting ‘real money’
  • Build ‘assets’ to earn you money while you sleep

Read our in-depth guide on how to build sustainable alpha-level wealth

4. Pursue Your Purpose

  • Figure out what you want in life
  • Make a plan to begin the journey

Read our in-depth guide on how to find your purpose in life and achieve it

5. Level Up Mind, Body, And Spirit

  • Develop yourself mentally
  • Develop yourself physically
  • Develop yourself spiritually
  • Become 1% better every single day

Read our in-depth guide on how to level up your mind, body, and spirit

6. Embark On Your Hero's Arc

  • Take action and begin the journey
  • Leave the comfort zone
  • Fail, then learn from your mistakes
  • Analyze, adapt, and pivot to overcome

Read our in-depth guide on how to embark on your own hero's arc

7. Find An Intimate Partner (i.e. Master Your Dating Life)

  • Level up your attraction metrics
  • Understand the fundamentals of human mating behavior
  • Embrace masculine or feminine frame (for men and women respectively)
  • Create a proper dating funnel
  • Learn the essential dating skills
  • Stick with the process and master it to achieve true dating life abundance and success

Read our in-depth guide on how to master your dating life (for men and women)

8. Build Your Tribe

  • Master your relationship with your intimate partner
  • Develop your leadership abilities
  • Build your family
  • Build your circle
  • Build your tribe
  • Invest in your community

Read our in-depth guide on how to build a successful, thriving tribe - like a true alpha

9. Create A Lasting Legacy Of Greatness

  • Decide how you’re going to change the world
  • Expand the borders of your empire
  • Create a lasting legacy that will outlive your mortal lifespan

Read our in-depth guide on how to create a real lasting legacy of greatness

Resources To Help You On Your Alpha Journey

This resource list will provide you with additional guidance and tools to help you embark upon your own journey to become 'truly alpha'

Check Out My Ultimate Alpha Mentality Book List

alpha mentality books


If you really want to crush it in life, then you need to level up your mind and learn the stuff that’ll equip you for success. 

And personally, I believe that one of the best tools at our disposal for learning is to consume books. 

You can read physical books, download ebooks, and/or listen to audiobooks. Personally, I’ve benefitted from all 3 of these different formats. 

But in this list, I’m going to pull out all the stops. 

I’m going to share my ultimate alpha mentality book list to help both men and women gain the knowledge needed to truly level up and embrace the alpha mentality. 

These are all books that have impacted my life in massively powerful ways—and I’m recommending them for very specific purposes. 

So here it is, with each title labeled in accordance with what I believe it’ll help you to accomplish

Keep in mind that these books, on their own, aren’t necessarily specific primers on alpha mentality.

Moreso, when you package all of this knowledge together (and hopefully read all of these books at some point over the course of your life), you’ll end up with a very well-rounded education that actually packs in a lot of alpha mentality wisdom that’ll help you on your journey. 

Let’s dive into it. 

My 14 Favorite, Ultimate Alpha Mentality Books

Best For Overall Life Betterment:

12 Rules for Life: An Antidote to Chaos

By Jordan B. Peterson

Personally, I feel like everyone should read this book. Jordan B. Peterson is one of my personal thought mentors. I’ve watched countless hours of his lectures, and his teachings have made me a significantly more responsible and capable person. Honestly, this is the very bet place to start if you truly want to read something that’ll help you to move the needle in your own life. 

Best For Mental Toughness:

Can't Hurt Me: Master Your Mind and Defy the Odds

By David Goggins

David Goggins is really unmatched when it comes to helping people understand how to develop mental grit, toughness, and tenacity. This book isn’t an altogether pleasant read… but it’s essential for any alpha who really wants to become their toughest, strongest self. 

Best For Self Responsibility And Leadership:

Extreme Ownership: How U.S. Navy SEALs Lead and Win

By Jocko Willink and Leif Babin

As far as leadership, extreme self-responsibility, and being just an overall tough alpha is concerned, it doesn’t get more real than Jocko Willink. I love listening to Jocko’s podcast, and this book is an absolute must-read for anyone who wants to truly level up and embrace the leadership and radical self-responsibility elements of the alpha mentality. 

Best For Understanding Human Mating Behavior:

The Evolution of Desire: Strategies of Human Mating

By David M. Buss

David M. Buss is truly one of the founding fathers of the emerging field of evolutionary psychology. And this book is what I consider the groundwork textbook for understanding, in layman’s terms, the most important aspects of human mating behavior that all humans really need to understand. This book will help you to not only understand your own complex mating behavior, but will also give you crucial knowledge that you can apply to your dating and relationship life to help you understand those complex processes to a much greater and more thorough degree. 

Best For Understanding Female Mating Behavior:

Why Women Have Sex: Understanding Sexual Motivations from Adventure to Revenge (and Everything in Between)

By Cindy M. Meston and David M. Buss

For men, this book serves as a primer that journeys deep into the complex territory of female mating behavior. This book will literally blow your mind and help you to understand women in a whole new light. Be warned… I don’t care how much you think you know about women, this book will blow your mind wide open and make you rethink everything. And for women, this book serves as a valuable tool for helping them to understand their own (admittedly complex) sexual nature. It’s truly one of the most enlightening books ever written, and every budding alpha should consume it at some point in their journey. 

Best For Understanding The Brain Chemistry Of Attraction, Romance, And Lust:

Why We Love: The Nature and Chemistry of Romantic Love

By Helen E. Fisher

If you’re curious about the literal ‘brain chemical processes’ that go on in the brain when we’re feeling things like love, lust, attraction, attachment, etc. then this book is an absolute must-read. I was blown away by some of the stuff I learned in this book. The truth of the matter is that every alpha should learn to understand how their own brain processes work in regards to mating, dating, and attraction. And there’s just no better primer for this topic (that I’ve found, anyway) than this book. 

Best Dating Book For Alpha Women:

Get the Guy: Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve

By Matthew Hussey

I had to do quite a bit of searching to find a ‘dating book’ for women that really did justice to the ‘alpha mentality’ mode of being. And when I found this one, even will admit that I was surprised by how good it was! Matthew Hussey is absolutely brilliant. And in this book, he gives women down-to-earth, practical advice for how to crush it on the dating marketplace without compromising on their alpha mentality or their feminine values in the process. This book is truly a must-read for any woman who wants to succeed at dating in the modern world. 

Best Dating Book For Alpha Men:

The Noble Art of Seducing Women - My Foolproof Guide to Pulling Any Woman You Want

By Kezia Noble

At this point, this book has aged a bit. And honestly, it’s weird to think about the fact that this was the very first book about dating that I ever consumed… right at the beginning of my alpha journey. But wow, I really couldn’t have picked a better dating book to read. In my opinion, this title by Kezia Noble is a timeless classic. Her presentation of ‘The Stage’ in this book is pretty darn close to how I describe ‘masculine frame,’ and honestly… I can’t recommend another dating book for men as a better option than this one. This is still my all-time favorite dating book for men. It’s absolutely brilliant! 

Best Book For Understanding Natural Female Nature:

The Man's Guide to Women: Scientifically Proven Secrets from the Love Lab About What Women Really Want

By John Gottman, Julie Schwartz Gottman, Doug Abrams, and Rachel Carlton Abrams

When I first started reading this book, I wasn’t totally sure that it was going to be worth the time. Honestly, it started out having a very ‘beta’ vibe to it, and I almost stopped reading it. But wow, am I glad that I didn’t put it down! As it turns out, this book taught me more about how to understand the basics of female nature (especially in regards to how women form friendships and what they need within the context of relationships) to a very advanced degree, and I really learned a lot from it. This book takes the ‘science’ of female nature and breaks it down into very simple terms. It also does a surprisingly good job of describing some often misunderstood truths about the masculine-feminine paradigm. It’s a tremendous read, and every man who wants to be ‘truly alpha’ should go through it at least once! 

Best For Understanding Emotions And True Alpha Behavior:

Mama's Last Hug: Animal Emotions and What They Tell Us about Ourselves

By Frans De Waal

Frans De Waal is a leading primatologist and truly an expert on the real science of primate (and alpha) behavior. A lot of people misunderstand the true concept of the ‘alpha.’ But Frans De Waal displays his mastery of the topic in this amazing book. He also does an amazing job of describing the difference between the alpha male archetype and the alpha female archetype. This is a must-read book for anyone who really wants to understand the truth about what alpha mentality is really all about. 

Best For Understanding Healthy, Natural Masculinity:

To Be a Man: A Guide to True Masculine Power

Robert Augustus Masters

This book holds a very special place in my heart, because the experience of reading this book was really the very first time I ever heard intentional, positive messages about masculinity. This book deals with many crucial issues that men face today, including the topic of masculine shame, and how to overcome it and conquer it on your journey. If you’re a man who is struggling to come to terms with what it means to truly be a man in the modern world, then this is the first book that you should read. 

Best For Building Physical Strength And Fitness:

Arnold: The Education of a Bodybuilder

By Arnold Schwarzenegger

This book does two things. First off, it tells the incredible, insanely inspiring story of Arnold’s own ‘alpha journey’ to become a success in the bodybuilding world. But secondly, it also doubles as a workout manual. True, these techniques may be considered ‘old fashioned’ by some. But honestly, I love the workouts in this book, and have found them to be massively beneficial. But even if you don’t adopt these specific workouts, reading the book to understand the mentality and focus it takes to achieve a ‘ripped, athletic, muscular physique’ is more than worthwhile. Arnold was amazing at many things. But being singularly focused on achieving his goal, at any given point in time, was probably his greatest strength (and the greatest ‘alpha strength’ we can all learn from him). 

Best For Diet:

The Carnivore Code: Unlocking the Secrets to Optimal Health by Returning to Our Ancestral Diet

By Paul Saladino

I’ve tried several different diets over the course of my alpha journey. Before I found Paul Saladino, my favorite diets were a simple whole foods diet, the Mediterranean diet, and I even tried out a Paleo diet at one point. But once I tried Paul Saladino’s ‘animal based diet,’ my entire world was changed. I really believe that Paul Saladino is right about everything he says in this book. To this day, this is the diet I strive to follow (albeit not perfectly). And the results are amazing. I just look, feel, and perform better than ever… and I highly recommend it to anyone who’s interested in giving the more ‘primal, carnivore-type diet’ a shot. 

Best For Overarching Business/Success Mentality:

The Perfect Day to Boss Up: A Hustler's Guide to Building Your Empire

By Rick Ross

So, there are many amazing business books in the world. But honestly, I have to put ‘the boss’ Rick Ross on shout-out here for writing one of my favorites. This book isn’t a ‘step by step guide to success.’ Rather, it’s a book that details the mental processes of the true ‘hustler’s mentality,’ which I really identify with… because I see success and business as mostly ‘mental games’ that require a certain type of mindset. This isn’t going to be the most ‘eloquent’ business book you ever read. But I think it’s awesome, and I highly recommend it if you want to get a peek inside the mind of a true hustler who isn’t afraid to spit the alpha-mentality truth.